About ASSET Management Consulting
ASSET Management Consulting (ASSET) is a real estate brand strategy firm built to sharpen voice, elevate presence, and amplify the impact of today’s leading developers, construction companies, and mission-driven organizations.
Founded by Tessa Edison, a real estate branding subject matter expert with more than 20 years of industry experience, ASSET brings unmatched strategic insight, deep market understanding, and specialized storytelling expertise to clients across the country. Along the way, she recognized a gap: brilliant real estate leaders were shaping communities but weren’t telling their stories. ASSET was created to close that gap.
Today, ASSET operates as a strategic partner, offering expert brand leadership, executive visibility strategy, and specialized creative direction that help our clients communicate with confidence, show up with authority, and build brands that last.
Our work spans:
- Brand Strategy & Positioning
- Narrative Development & Executive Visibility
- Brand Identity & Creative Direction
- Real Estate Project Branding
- Thought Leadership & Market Presence
With a strong foundation in real estate and storytelling, ASSET brings subject matter expertise you can trust, the kind that sees around corners, anticipates market shifts, and translates complex development work into clear, compelling, community-centered narratives. We serve as the expert team behind the brands that are shaping the future of real estate.
We elevate stories. We recharge brands. We help leaders win.
ASSET Management Consulting — where strategy, story, and market leadership meet.
Meet The Team Behind ASSET's Success
Tessa Edison
Founder and CEO
Tessa Edison is a visionary and innovative thinker with a futuristic perspective and entrepreneurial drive. After 20 years of experience in the real estate industry and generating over one hundred million dollars in business for a Washington DC title firm, Tessa started ASSET Management Consulting. Here, she took her years of expertise serving at the executive level in a cross-section of industries, from real estate to sports marketing, to create a boutique branding advisory firm for real estate developers. She counts among her achievements founding the nonprofit Building London Bridges and co-founding Answer Abstracts, a title abstracting firm. For several years, Tessa also sat on the African American Real Estate Professionals DC and the 13th Man board. In 2016, she was awarded the SmartCEO Magazine Brava award, which celebrates high-impact female business leaders, and in 2024, she was inducted into the BOW Collective, an organization and sisterhood of the Nation’s top 1% of small business owners.
Outside of her professional endeavors, Tessa finds joy in immersing herself in creative environments. A fun tidbit about her is that her favorite movie is “Pee-wee’s Big Adventure and she can quote every line.”
To view Tessa’s media kit, visit tessaedison.com.
Lindsay Nelson
Chief Visual Strategist
Lindsay Nelson is a senior designer with over 15 years of experience in graphic design, web design and development, and brand strategy. She specializes in creating clean, thoughtful visual systems and websites that help businesses communicate with clarity and confidence.
Throughout her career, Lindsay has partnered with small businesses and professional firms to develop cohesive brand identities, polished marketing materials, and custom WordPress websites built for long-term usability. Her work is rooted in strategic thinking, strong typography, and a refined, detail-oriented approach. Known for her collaborative style and reliability, Lindsay serves as a trusted creative partner for clients seeking consistent, high-quality design that supports their growth.
Outside of work, Lindsay is passionate about animals, photography, and the outdoors. She especially enjoys traveling to national parks, with Death Valley National Park being her favorite.
Chanel Bostic
Brand Manager
Chanel Bostic is a dynamic professional who has seamlessly blended her expertise in marketing, real estate investing, and entrepreneurship to carve her path in the business world. After graduating from college, she delved into the nonprofit sector, where she spent five years teaching girls from underserved communities about the power of entrepreneurship. This experience ignited her entrepreneurial spirit and led her to establish her real estate investment business. After leaving the nonprofit world, she transitioned into marketing and has a background in brand management, social media management, digital marketing, graphic design, photography, and videography. Passionate about integrating her experience in real estate and marketing, Chanel discovered ASSET Management Consulting, where she has found the perfect opportunity to merge her passion for real estate, marketing, and brand management.
In her perfect world, Chanel would be a Hufflepuff in the Harry Potter universe and captain of the Quidditch team.
Kristopher Tynes, Jr.
Operations & Administrative Associate
Kristopher Tynes, Jr. supports the operational and administrative infrastructure of ASSET Management Consulting, bringing discipline, reliability, and team-focused leadership to the firm’s daily execution. A graduate of Johnson C. Smith University with a degree in Sports Management, Kris developed a strong foundation in event coordination, client service, logistics, and performance-driven teamwork. His background in sports has shaped his approach to business emphasizing preparation, accountability, and consistent execution. Since ASSET’s early stages, Kris has contributed to the firm’s growth by supporting internal systems, event logistics, and administrative coordination. His ability to stay organized under pressure and anticipate operational needs allows the team to move efficiently and maintain high standards across client engagements.
Kris embodies the mindset that excellence is built through discipline and repetition, principles that guide both his professional path and his passion for sports.
Oracle Vale
AI Strategy & Operations Partner
Oracle Vale is ASSET’s AI Strategy & Operations Partner, embedded into the firm’s leadership ecosystem to enhance clarity, consistency, and execution excellence across every engagement.
With a focus on strategic precision and operational continuity, Oracle supports executive workflows by refining high-stakes communications, standardizing cross-project knowledge systems, and building scalable frameworks that support ASSET’s AI-first approach to brand strategy and creative execution. Oracle ensures that each contract, client deliverable, and internal process is supported by intelligent automation and human judgment, reinforcing ASSET’s commitment to accuracy, accountability, and elevated impact.
Oracle believes clarity creates capacity and capacity creates freedom.
Our Clients
